I learned about proofreading in elementary school. I wrote a speech about the ballpoint pen. I thought it was a good speech, but my Dad made me read it again, and again, and again to find all of the mistakes. He taught me that one of the most important steps when you write is to proofread.
Here at eyespeak we proofread everything we send to our clients. But, sometimes we don’t give our own stuff a final look. This happened yesterday. We sent out an email blast without a final read through and two major errors jumped out at me as soon as I read the mailer:
Okay, so the “not only”, “but also” error would probably be missed by most people. I just don’t like stuff going out with grammatical errors. There is just no excuse to have a repeated sentence. Time to take a little bit of our own medicine and proofread. Yikes!