I learned about proofreading in elementary school. I wrote a speech about the ballpoint pen. I thought it was a good speech, but my Dad made me read it again, and again, and again to find all of the mistakes. He taught me that one of the most important steps when you write is to proofread.
Here at eyespeak we proofread everything we send to our clients. But, sometimes we don’t give our own stuff a final look. This happened yesterday. We sent out an email blast without a final read through and two major errors jumped out at me as soon as I read the mailer:
Okay, so the “not only”, “but also” error would probably be missed by most people. I just don’t like stuff going out with grammatical errors. There is just no excuse to have a repeated sentence. Time to take a little bit of our own medicine and proofread. Yikes!
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Great acknowledgment of your mistake. There are many companies out there who could learn a lot from your example.
Sometimes it’s good to get other people to proofread your own writing, lot’s of times even when we read the same text 20 times, we still don’t notice some really obvious mistake…
distracted by the flying bullets?
In the programming world, there is a phrase called “eating your own dog food”
http://www.joelonsoftware.com/articles/fog0000000012.html
It happens to the best of them:
http://tinyurl.com/ybfz27h
This is a first for me to see a company website used to vent about a mistake made by the company. Unless you are Toyota (intended to be a sentence fragment). Well done. I like defenders of proper grammar.
By the way, Macandco had a three checker rule with three sets of initials on stuff before it went out.
KM