The “call to action” on your website is possibly the most important factor in your web design. It’s the text, link, button or image that screams, “THIS IS THE WAY TO EVERYTHING YOU DESIRE!” Well, maybe not, but if written and positioned properly, it can be your key to success. In a nutshell, a good call to action speaks directly to a need and serves as a guide to help visitors take action.
Sign up, register, join, get started, free trial, free quote, vote, donate, refer a friend, save, share, download, tweet, like, etc. The list is virtually endless. With so many meaningful reasons to interact with your organization, product or service, it can be easy to go overboard.
Here is my first tip to help you—and those visiting your site—stay the right path. Check back tomorrow for part two of this series!
Keep First Things First
Sharpie is an excellent example of a company that has a lot to say about its product. Their brand is all about self-expression and they’ve found hundreds of ways to make the use of markers really interesting. However, when visiting their site, they only need to know one thing to get that conversation started: Where are you located?
Because Sharpie is a global brand, the country of origin is the first thing they need to know in order to properly address viewers with a host of offers regarding their product.