Often we are prone to overcomplicate things. We think our company needs more offerings, or we try to add more where there needs to be less.
Think about some of your favorite products or services. Even many of the things we consider “innovative” are simple at heart. The idea of selling cars online transformed car buying. Paying someone to paint your nails for you. A doctor at your local drug store.
While these are just examples and some are complicated in detail, they serve as a great reminder to keep it simple. Sometimes the most successful companies are just an idea that stems from something we all hate doing. We love helping companies take a simple idea and bring it to market. And everyone has “their” idea.
My simple idea? While I have many, the simplest may be a place to refill toothpaste. A simple display in Target where you pay $2 to refill your tube. Cost is low AND it helps the environment.
What are you doing to streamline your company to keep it simple?