If you have been around eyespeak lately, you have likely seen a theme of courage. As a team we were recently given the question, “What is the most courageous thing you have done while working at eyespeak?”

While courage is often seen in Chistian-y movies and children’s books, it is a vital part of a successful organization. Since we have been focusing on this topic, we have seen benefits and affirmation from many of our clients.

As an account manager, sometimes courage is asking the hard questions and pushing back. Those hard questions and push back are seen by both clients and my team. By asking those questions we get to the root of our work: the why.

Many can just “make something pretty.” The really talented creatives of this world can create something pretty that has value and a why behind it. Often our team comes back with a better solution by re-evaluating the why behind each idea and option. Clients end up with a powerful result when they have a strategic output.

When everyone involved is willing to be courageous you have doors opened and will likely be surprised by what can be accomplished when you do not hold back.

I would love to see two types of comments:

• eyespeakers: When have you shown courage in a recent project?
• Clients: During your work with us, when were you a little scared but chose courage?