Over the past five years or so, the revolution of DVR has been incredible. An idea that is so simple, recording a TV show. For years this type of technology has been around in the form of VCR’s. As a kid, I would bombard my Dad to record Braves games and at the age of 10, I had what seemed like majority stock in a VHS tape company. But now, DVR is something that some families would say they couldn’t live without. Being able to skip past the mindless commercials to get back to your episode of Jersey Shore or The Bachelorette feels so important.
As for myself, I haven’t sprung for DVR. Being a cheap and broke college student, paying the extra $10 per month has never seemed worth it. And then it occurred to me. Was there something bigger behind my decision to never purchase DVR? Was I subconsciously choosing to deny buying this technology for another reason besides money?
Now, as a little background on myself, I am a 4th year Advertising student at the University of Georgia. To say that I love Advertising would be an understatement. I am not like some students that want to graduate with any old degree; I am honestly in love with Advertising and how it works.
When I began to sit on this idea of DVR, it came to me. Would using DVR be the equivalent to me cheating on Advertising? My future is backed on the idea that I can come up with ideas and strategies for advertising campaigns. And if the point of DVR is to be able to skip past the commercials, what would that say about me? Skipping past one of the main mediums for which my passion is based, it just doesn’t seem right.
So I now sit, contemplating my future, is it worth it? Will Advertising ever find out if I start seeing DVR? Hopefully not; but as for now, it doesn’t look like I will have to fight that battle due to my undersized bank account.
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This blog was written by our Social Media intern, Adam Greenwald. Adam is a student at the University of Georgia, majoring in Advertising. In his free time, Adam loves to sing, cook, and spend time with his 11th grade small group he leads at Athens Church.
