Category Archives: Branding
One of Coca-Cola’s marketing and branding goals is to have the silhouette of their bottle recognized on its own–around the globe. It’s a powerful ambition that they have done a great job pursuing. Now, ol’ Budweiser is trying their hand … Continue reading
A week ago I was introduced to Spikeball from a tweet and couldn’t help checking it online. After about three minutes on their website I said out loud, “I want one.” Within another minute I bought one through Amazon. When it showed … Continue reading
Musicians each have their own brand: unique styles, values, target markets, and flavors. People are drawn to or repelled by specific artists just like they are companies. Some musicians are one-hit wonders, while others have the brand power to stay … Continue reading
Valuating a company is a tricky thing. In most cases you start with a multiple of sales (revenue) or net income. It gets a bit more interesting when you enter future contracts, partnerships and, of course, intellectual property. Then comes into play … Continue reading
Around eyespeak we often have conversations about the impact of a brand on people and how it ultimately affects people’s opinions and buying decisions. Some really interesting examples of impact get thrown into the mix, but none top a recent … Continue reading
We’ve seen rebrands go really well and completely rejuvenate a company, and we’ve also seen them—much more often—take the business ten steps backward. (We’re looking at you, Gap.) This blog is about the latter. Granted, I’ve never been much for … Continue reading
My wife and I went to Disney World over the Christmas holiday. We went to two of the four main parks. It’s crazy how easy everything was from the tickets to the parks to the rides, etc. Everything had a … Continue reading
Ever wonder what makes Coca-Cola so special? It is, after all, only a soft drink. How does a soft drink create so much infatuation, enthusiasm, and loyalty? Being from Atlanta, I may be a bit more loyal than the average … Continue reading
As a team, we are reading The Energy Bus. The book focuses on many topics, but the idea of positive energy and focusing on the good is a main theme. One idea of “The One Great Golf Shot” is the commonality that … Continue reading
