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When you as a business leader are buying services from the market, a salesperson is usually involved, and more often than not they are following a consultative sales model.  This model is focused on understanding your problem to the point at which a proper solution can be recommended.  Solutions are usually focused on increasing revenue,...
We’ve always talked about how great brands come from the inside out. A great campaign or slogan or rebranding may move the needle for a short time, but the brands that make a big impact resonate with their audience from the inside out. So what if the brand evolves and wants to reach a new...
Jason kicks-off this week’s Friday Favorites with an inspirational commencement speech from Naval Adm. William H. McRaven. It’s almost 20 minutes, but worth your time! For the design minded, Jen found a great resource that lets you in on “19 Expert secrets to Create Custom Lettering.” Benj & Lars both agree this Polish street performer is...
Time and time again, I see one huge killer of brand development. When a company makes the decision to take another look at their brand, whether it be strategy, visual identity or website, excitement and energy accompany the start of the project. But bottlenecks occur, and they are the ultimate brand killer. Here are a...
You come in, asking for a new website. You are so excited and can’t wait to see what the designers come up with. We show you the site map and wires for your site, and things are on a roll and then. We. Stop. We tell you that we can’t design without content. We know,...
Jen has a great resource for anyone who has “stock” photography. Looking through these images will be a lot less painful than your stock sites: Sarah’s Friday Favorite is sure to make you feel old. Watching these kids try to use a computer from the 70′s (and without internet-GASP), is sure to give you a...
Every day I get to be a “visitor from the future” for my clients. Some may call it time travel, I just call it good account management. You see, clients (in most cases) have never been through our process before. Many have never worked through brand exercises. They are nervous, have questions, and don’t have...
My mind does not calm down. Obviously, no one’s mind “stops,” but most people’s minds let them relax here and there. I feel like mine doesn’t. Unless I’ve been knocked out or am asleep, my mind is going. I get a continuous stream of ideas, things to do or thoughts of what I should or...
Who says playing shotgun for the front seat is for kids. Ansley has the official rules for this legitimate sport:   Combining this video with the fact he named his daughter Anthem, we are guessing Benj is hoping to see the Miller family name in lights: We all love our morning burst of energy. But...
Have you ever considered the brevity of life as it relates creation? The biblical story of the Tower of Babel, the 19th-century paintings of Thomas Cole and his contemporaries, and the pins of Jaime Loree all illustrate how futile our attempts are at creating something greater than creation itself. Some live to create a legacy of...
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