Our Blog

What should you know before starting an internship program?

We have worked hard to develop our internship program at eyespeak. We launched our program in June 2010 with three interns and spent the next 3 months trying very hard to iron out all the kinks. (Of which there were MANY). Our first three interns, Anna, Jordan, and Michael, were very gracious as we tried to create a program that was more than just getting coffee and making copies.

Continue reading
Posted in Leadership | 1 Comment

Google and the News can Ruin your Good Name

When I was growing up a few of the kids in my school got together and decided to see how many stores they could shoplift from without getting caught. They even managed to steal one of those security tag removers and an ink tag remover. They were not the most sophisticated criminals and after about 5 or 6 stores they were caught.

Continue reading
Posted in Social Media | 2 Comments

Ted Talk: Simon Sinek on Why

Over the last several months we have been exploring how we approach the marketplace with and for our clients. If you have been around us at all you have probable heard us asking different questions in our interactions. Our philosophy of having a deeper purpose behind our work...a "why" if you will...all comes from this Ted Talk from Simon Sinek:

Continue reading
Posted in Culture | Leave a comment

Creativity is more than incremental Changes

I am an unashamed Mac Fanboi. However, I have noticed a disturbing trend with Apple lately. It seems to me that incremental improvements in the iPad are being passed off as revolutionary changes.

Continue reading
Posted in Leadership | 2 Comments

Are Creativity and Organization Mutually Exclusive?

There is a persistant misconception that creativity cannot be organized; that in order for creativity to occur one cannot waste time with organization. This misconception relies on the notion that creativity is simply a collection of random ideas, inspiration, and insight. In my experience, this is not at all true.

Continue reading
Posted in Leadership | Leave a comment

Are there too many Social Media Sites?

I'm not naming any names. But I got another social networking site invitation today. And...yes...I signed up for it. I didn't sign up for it because I wanted to...I signed up for it because I felt like I needed to.

Continue reading
Posted in Social Media | Leave a comment

Productive Meetings

I've been known to be long winded. So, it might sound odd that I would be a big proponent of shorter meetings with greater purpose...but give me a chance to explain.

Continue reading
Posted in Leadership | Leave a comment

Social Media is more than just “Being There”

Each of our clients presents a unique challenge when it comes to designing a social media marketing campaign. Some of our clients are clueless about social media when they get started with us, others are pretty savvy, but all of them come to us because this is what we do every day. One of the biggest challenges I face is to convince business owners that simply having us design a cool Facebook page or Twitter background is not enough. They actually have to DO something with their pages.

Continue reading
Posted in Social Media | Leave a comment

Strategic Giving for Businesses

Businesses are often involved with non-profit organizations through special events. Sometimes these events are generated by the non-profit, other times these events are generated from the business itself. Time and time again in my experience businesses have a hard time saying no to events because they don't want to come across as selfish or cheap. This is the WRONG reason to get involved.

Continue reading
Posted in Leadership | Leave a comment

What is your start-up business idea worth?

Working with Atlanta start-up businesses in all stages of growth is a part of our DNA at eyespeak. As such we get a LOT of start-ups that are not a business. These entrepreneurs come to us with an idea for a business. We LOVE this part of the process. We get to use our expertise in starting businesses to help them get their ideas out on the right foot. Invariably the budding entrepreneurs want to see some kind of revenue projection.

Continue reading
Posted in Start-Up | 3 Comments