DESCRIPTION
Brand clarification, position, alignment and strategy.
PROCESS
exercise
research
audit
insight
analysis
WHY?
It all starts with brand. All of it. Without a potent, strategic and focused core brand, your business is built without the capacity for well-orchestrated, value-based and consistent decision-making. Our process uses a proprietary inside-out approach to discover the unique identity of your brand and deliver a strategy to powerfully communicate that to the world.
- focus
- eliminate clutter
- illuminate key ingredients
- alignment
- foundation
- decision filters
HOW?
Exercise
Purpose & Power starts with a half-day exercise, in which we extract the information needed to develop a strategic brand map. In-depth questioning, creative thinking, and brand analysis gives our team the information needed to extract the DNA of your company.
Research
Using the information extracted from the Purpose & Power Exercise as the foundation, our team researches current industry trends, perceptions, and competition.
Audit
All standard communication pieces are audited against the intended perceptions and criticized for alignment and effectiveness.
Insight
Our brand team compiles all data points to form a report of findings and a strategy for how to build the brand and move from the current perceptions to the intended perceptions.
Analysis
The report and strategy are then presented in a collaborative conversation to make sure everything was interpreted correctly and the strategy meets all of the criteria. The report often undergoes one round of revisions following the conversation before locking it in as the roadmap.