DESCRIPTION
The mark of success.
PROCESS
personify
dream
sketch
refine
color
finalize
WHY?
Your brand is the symbol of what people think and feel about your organization and may ultimately determine whether or not they choose to do business with you. It is the flag you fly as an organization, the visual representation of everything you believe in and work for.
- Flag to belong to
- Consistency
- Credibility
- Alignment
- Focus
- Recognition
HOW?
To begin the Visual Identity experience, we guide you through our process of questions and exercises that will allow us to extract the DNA of your company and discover its uniqueness.
Dream
At this stage, our team processes what is unique about your brand and the implications. Creative and strategic possibilities are revealed and ultimately pared down to the most strategic and high impact ideas.
Sketch
Using our best ideas from the Dream stage, we will create and present several identity concepts explaining the ‘why’ behind each one. At this stage, these are most often hand-drawn sketches for conceptual conversations..
Refine
Using the feedback from the Sketch phase, we take the selected concept and provide more refined and digitized options. These comps are in black and white only, as to eliminate color variables, and to focus solely on the logo mark, fonts and composition.
Colorize
Once a logo has been chosen, a color palette is presented based on the intended personality of the brand as discovered during the Personify stage.
Finalize
Upon completion, eyespeak will deliver the following products:
- vector eps file(s)
- low resolution color logo for web/email usage
- high resolution color logo for simple print documents
- fonts
- business card, letterhead & email signature
- usage guide for the "do's" and "don'ts" of your new logo mark
CLIENT TESTIMONIALS
We worked for 3 years at our rebrand. It was almost impossible for us as insiders to work on our own brand. After 3 years of running in circles we gave up and called with eyespeak. Ninety days later we were off an running with a new brand we loved and were excited to unveil. I only wish we would have called on Benj and his team earlier as it would have saved us years of money and frustration.
Tom - Transit
Before coming to eyespeak, we had a rough idea of what our new brand/logo should look like. Because there were 5 of us, we had a very difficult time coming to a final decision on the final look. eyespeak listened to all our brand/color opinions, wants & needs and created a look & concept that we all thought was PERFECT – not an easy feat! eyespeak has always been very responsive to us and most importantly, they have always given us options and choices – a new experience for us dealing in the creative world!
Dorothy - Pawmetto