Social Media Marketing
Overview
Social Media is a shift in how people discover, read and share news, information and content. SM is a fusion of sociology and technology, transforming monologue into dialog. A conversation about your company is taking place in the social media space, whether you like it or not. You must make a decision about the conversation: ignore it, participate in it or lead it.
Mission
The mission of Social Media marketing is to engage your target audience by telling the story of your company through the Social Media space. Our goals are to increase brand awareness, consumer loyalty and new sales while decreasing negative impressions in order to maximize your Return on Influence (ROI).
Service
The eyespeak Social Media service consists of strategy formation, campaign design, implementation and active monitoring of the Social Media space. We work with you to determine Social Media objectives and then develop a custom strategy for you. You partner with our Director of Storytelling to begin your journey in the Social Media space. Giving you the greatest visibility on the most popular and emerging platforms, we utilize the Social Media networks that fit your objectives, including:
- Digg
- Blogging
- YouTube
Active monitoring, an essential component of success, shapes an ever evolving strategy and gives you insight into your marketplace. This allows you to address negative information and may give you the marketing intelligence you need to discover the next "big thing" in your industry.
Measurements of Success
The best way to view success in Social Media is in terms of influence. eyespeak leverages your existing business platform and influecne in the "real" world to accelerate your growth in the Social Media space. We use all available resources in the traditional web measurement space to track the growth of your influence:
- Informaion on traffic
- Bouce rate
- Time on page
- Subscriber (type, browser user, geo-location)